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Home sellers who wish to market their property in development neighborhoods face tough challenges. All the houses look similar. All the houses sell for amounts in the same price range. The market — whether it’s a hot sellers’ market or a cool buyers’ market — largely determines the price, purchase terms, and length of time to sell.

How do you make your home stand out from the crowd? How can you turn your property into a “hot” sale, even if the market’s lukewarm? Remember the “Three M’s” and apply these Design Psychology strategies as you stage your home for sale:

1. Magnetism. Because most buyers won’t even get out of their car unless a home shows promise, create an exciting exterior that draws prospective buyers to your home. Place an interesting focal point in your front yard, such as a water fountain, a large urn, or a beautiful tree. Enhance your walkway with enticing plants or light fixtures that clearly mark the path to the front door. Use color psychology to either paint your front door or its framework a happy, inviting color, such as Sherwin William’s Torchlight (golden wheat) or Rose Tan.

2. Mystery. Most home searchers only spend three to four minutes looking at the average home. Enchant with mystery as soon as the prospects enter your home. Make the buyer take a second look by using Design Psychology lighting tricks. Place a palm tree so that it partially blocks the view of the hallway. Uplight the palm tree with a canister light that casts captivating shadows on the walls and ceiling.

3. Memory. Home shoppers look at many houses in a row. Your goal is to get the buyers to remember your home above all others. Design psychology can help you do this. Think about your buyers’ dream: they want a lifestyle –not just a house. Make your buyers believe that if they choose your home, they will have the privilege and right to take a nap in that “fantastic garden hammock,” read a great book in your private reading nook, or cook a delicious meal in your gourmet kitchen.

Turn heads with your enticing home. Turn viewers into buyers. Turn your typical development home into a buyers’ dream home using home staging methods that create a lifestyle delight.

5 Factors of Selling a Home

There are five major factors to consider when selling a home. These factors will greatly influence not only the final price you will get for the property, but also how quickly it will sell and how much grief you will suffer through the sale.

Location

Over history it’s been said the three things to look for in buying a property are (1) Location, (2) Location, and (3) Location. There are positive and negative factors to almost every location. Let’s pretend your property is right next door to a fire station. You need the kind of marketing professional that can sell the benefits of not having to worry about your new home burning down, or perhaps the savings on fire insurance. Seriously, no matter where your property may be located, there is a ready, willing, and able buyer in the marketplace. The “problems” with the location of a property can be overcome, you just need a Realtor who will work hard to do so.

Your Realtor and his/her Company

Not all Realtors are the same. We each take different approaches to the marketing of your home. These range from as basic as placing the home on the MLS system and hoping it will sell, to Realtors who actively market the home through newspaper advertising and the Internet. You will likely have a positive Real Estate experience if you pick a Realtor who meets the following criteria:

  • Personality. It’s hard to work with an agent you don’t like. You won’t trust him/her, and the entire experience will be a difficult one. You have enough on your mind without having to argue and bicker with your agent. No matter how good an agent is? if you don’t like each other, then it won’t be a good experience.

  • Availability. Having a full time Realtor (or a team of them) is vital to the successful sale of your home. If your Realtor isn’t available to sell your house because he/she’s “working a day job”, then how committed is that Realtor to you?

  • Work Ethic. Just like any other professional in your life, you need a Realtor who is organized, professional, and hard working. Have you ever seen a lawyer show up for a case in sweat pants and a t-shirt? Or a doctor say; “I’m sorry, I can’t deliver your baby because I have a 4:00 t-off time”? How about an accountant who can’t manage his own finances? You should be able to expect the same level of professionalism from the agent you choose to represent you.

By having a professional Realtor working on your behalf, your entire experience will be more positive.

Terms

Are you flexible on possession dates? Is your property easy to show? Are you prepared to negotiate on appliances or other chattels? This flexibility makes your home much more attractive to potential buyers. For example, many out-of-town buyers won’t even consider a home if the possession is not flexible. First time home buyers often have to purchase the appliances with the home because they have to put all of their savings into the down payment. Where are they going to get $3000 to buy appliances?

Condition

Making a good first impression is important in getting a property sold. Painting the front door and trim, making sure the doorbell works, putting furniture and clothing in storage, and cleaning off counter tops and fridges are just a few of the little things that can be done to make properties more marketable. Just remember, cleanliness and pride of ownership will get you more money than used dirt.

Price

Determining a price is more than just picking a number. It involves careful analysis of the property. Many things come into account when determining a price. In fact, it is often through price where short comings in the other factors are balanced. For instance, if your home has been damaged from bad renters, is difficult to gain access to, is right next door to a “drug-den”, and is located between the city dump and the airport, then the home will have to be priced accordingly. But watch out, while the price can fix almost every short coming, it’s not always the best solution.

Having a Realtor who will be honest with you about these factors is important, and could save you several thousand dollars.

About The Author

John Carle & Sharon Gregresh are Realtors with Royal LePage – ArTeam in St. Albert, AB. They pride themselves on providing more than just real estate sales and listings. Their clients benefit from a much larger spectrum or real estate services. Contact them any time at information @ workingtogether .ca or through their website at http://www.workingtogether.ca” target=”_new. They can be reached by phone at (780) 458-5595

5 Factors of Selling a Home

In the United States, less than 10% of all For Sale by Owners (FSBOs), are successful in selling their home by themselves. That*s because most people just give up because they don*t realize from the beginning the difficulty and complexity of the job ahead. But that*s not the only reason. Here are the seven most common mistakes FSBOs make when selling their home.

1. Failure to price a property at what market conditions will bear.

The number one reason that most FSBOs don*t sell their homes is that they price it too high. Many start counting the money they*re saving on commissions and how much their sale will net. If your house is priced higher than other comparable houses in your market, you will not get the offers you need to sell!

2. Underestimating the time, energy, know how, ability and effort needed to sell a house.

One of the keys to selling your home effectively and profitably is complete accessibility. Many homes sit on the market much longer than necessary because the owner isn*t available to show the property. Realize that a certain amount of time each day is necessary to sell your home.

3. Not being prepared to deal with an onslaught of buyers who perceive FSBOs as targets for *low balling*.

Another challenge of selling a home is screening unqualified prospects and dealing with low-ballers. It often goes unnoticed that much time, effort and expertise is required to spot these people quickly. Settling for a low-ball bid is usually worse than paying any type of professional fee or commission.

4. Lack of knowledge about financing options for the buyer.

Are you prepared to answer questions about financing? One of the keys to selling is having all the necessary information the prospective buyer needs and to offer the buyer options. Think about the last time you purchased something of value, did you make a decision before you had all your ducks in a row? By offering financing options, you give the homebuyer the ability to work on their terms. You*ll open up the possibility of selling your home quicker and more profitably. It*s critical that you locate and establish relationships with a network of financing experts that will help you accomplish your goal profitably.

5. Not fully understanding the legal ramifications and all the necessary steps required in selling a home.

Many home sales have been lost due to incomplete paperwork, lack of inspections or not meeting your state*s disclosure laws. Are you completely informed of all the steps necessary to sell real estate? If not, you may want to consider consulting with a legal or real estate professional.

6. Lack of experience in handling the legal contracts, agreements and any disputes with buyers before or after the offer is presented.

Are you well versed in legalese? Are you prepared to handle disputes with buyers? It is always wise to put all negotiations and agreements in writing. Many home sales have been lost due to misinterpretation of what was negotiated.

7. Not contacting the necessary professionals… title, inspector (home and pest), attorney, and escrow company.

Are you familiar with top inspectors and escrow companies? Don*t randomly select inspectors, attorneys, and title reps. Like any profession, there are inadequate individuals who will slow, delay and possibly even cost you the transaction. Be careful!

Selling a home requires an intimate understanding of the real estate market. If the property is priced too high, it will sit and develop a reputation for being a problem property. If the property is priced too low, you will cost yourself money. Some FSBOs discovered that they lost money as a result of poor pricing decisions. In the final outcome, these mistakes far outweighed the commission they would have paid.

About The Author

Lawrence Allen has over 15 years experience as a marketing professional and a successful real estate investor. His experiences with numerous real estate, marketing and finance professionals has enabled him to develop a marketing system and Ebook for people trying to sell their home on their own. The For Sale By Owner (FSBO) Hassle-Free Home Sale System has received many praises from real estate professionals and home owners alike: http://www.fsbosaleshelp.com” target=”_new

Top 7 Reasons Why FSBOs Fail To Sell Their Home On Their Own!

How to Sell Your House For Full Price

Many people believe that a real estate broker is needed to sell their house. So they post it with a broker who may or may not sell it and if they do charge exorbitant fees. One would think that that commission would inspire to work harder for you. In some cases it does. In many others though, we have heard of houses sitting on the market for over a year with the realtor only showing it once.

The next option that you have is to sell it yourself. But how? Is placing a sign on your front lawn enough or do you have to spend thousands in advertising? There is actually a way to get the ads that you place and the sign on your lawn to have your phone ringing off the hook with excited buyers.

That way is owner financing. With the economy what it is, many individuals’ credit have dropped making it more difficult to get a bank loan. Many of them are good people who were laid off for a while or have had a sickness in the family. They are back on their feet and ready to buy a house but don’t have a ton of cash to put up front and the banks turn them down. This is where you come in. You are not just selling them a house. You are their problem solver. Instead of paying payments to the banks, you can arrange it so that you are the one who receives a monthly mortgage payment and the best part is you can demand top dollar.

Need cash now? Create a note giving you the legal right to these payments then sell that note for a lump sum to a note broker. A good note broker will even show you how to structure your note to receive top dollar for it.

About The Author

Caterina Christakos has worked with note brokers, mortgage brokers and realtors. She can help make your next home sale easy and commission free. For more information and a free course in the mail showing you exactly how to structure your notes for maximum payment email Caterina at CChrist896 @ aol .com

How to Sell Your House For Full Price

Why Do Realtors Advertise Your Home in Print,on the Radio, on Television, etc.?

Realtors represent a huge part of the national advertising expenditure each year in newspapers, magazines, radio and television. Every seller would like to see their home in a large, impressive ad. The seller wants the Realtor to run the ads large and constantly until the home is sold. Realtors on the other hand know, if they keep good records, that few buyers purchase as a result of any print ad. The advertising is done to find a person, any person, who is seeking to purchase some sort of property at some price. A prospective purchaser may call on a large, expensive, waterfront home and end up buying a small cottage in the country.

Prospective purchasers sometimes come to our area and pick up some, or even all, of the local papers and sales periodicals of all sorts. At last count I found 29 different newspapers, magazines and real estate sales sheets that promote real estate in our local and surrounding areas. As a buyer is going through the several hundred real estate ads, that buyer then decides on perhaps a dozen to call about. That buyer is only calling to find out which property to eliminate from his list of possible purchases. Most of the time the prospective purchaser will eliminate all of the properties he calls on or all but one or two. For this reason the expensive ads bring in very few calls and far fewer appointments to show properties. Add to this the fact that sellers who want too much money, want the most advertising.

Here is a little inside trivia for you: the average cost per phone call from print advertising is well over $5,000 per call in our area. More than 80% of those calls will not give a phone number or contact data. And most of those calls are not qualified, ready, willing, or able to buy the property they call on. Shocking isn’t it? I kept the records for two years for a 55 person office recently and the cost of print advertising to get ONE purchaser as a direct result of the ad was over $100,000… perhaps well over that because we only had two in two years so that is not a big base to support an average upon.

The average percentages for this area are that for every four thousand dollars in advertising expense, of any kind, a Real Estate agent can expect 1 to 5 calls, if the ad is well presented and if the property is priced right, and advertised with full particulars and it’s in one of the most popular areas.

As a general rule for each 10 calls received the Real Estate agent will set 1 to 3 appointments – seldom is that appointment set for the property that was called on. And then the very best agents will be able to convert 20% of the appointments into sales. So let’s see how this works out in a budgetary sense. The most effective ads on the most popular properties which are priced the most attractively; can result in twenty thousand dollars in ads obtaining perhaps 20 calls, resulting hopefully in 5 appointments and five appointments to get one sale. What a dream this business would be it that were always and predictably true. Most ads, no matter how big, beautiful and attractive get no calls, therefore no appointments and no sales. And, if you remember your math, zeros don’t average well. :)

So why do Realtors spend so much money on advertising. The most important reason is that sellers demand to see their property in the paper – hopefully in a large ad and in every paper until it’s sold. In fact it is well known that the more overpriced the property is, the more the seller wants it advertised and the less calls are obtained. The Realtor wants to advertise only the most attractive properties that are the most attractively priced. However, we all know that the bigger the ads and the more advertising that a Realtor does – the more the sellers like it and the more they want to be affiliated with the most well advertised Realtor. Thus the Realtor gets more listings, not more sales!

Most properties are sold because of the MLS and a response from one of the other Realtors, or from a Web Site, OR in more rare cases, the real estate agent calls, writes or speaks to someone about the property that is for sale to someone that the real estate agent has been working with, often a customer the Realtor has been working with for weeks, months or even years.

Real estate agents spend most of their time and energy repeatedly getting back to prospective customers, contacting those who have already looked at properties and found nothing they like – to tell them of a new property and contacting other Realtors to alert them or remind them of a property for sale. We also send out thousands of postcards, letters, and e-mails. The more successful agents may have as many as a dozen people behind the scenes just sending out communications, of various sorts and constantly following up, with the intention of keeping the one senior partner, the visable selling partner busy with appointments.

Each ad, letter, postcard, call, e-mail or personal contact can be called a “Presentation Impression”. It takes several thousand “presentation impressions” as we call them for each appointment and tens of thousands of these presentation impressions per sale.

One of my close friends sold her own house. It took her about a year, holding an open house almost every day, advertising it frequently in the various papers and presenting her home one way or another to perhaps three thousand people in the process. She is quite a good salesperson, her home was very attractive, very well located and finally sold as the market came up PAST the price she was asking for the home.

She found out after she sold it that there had been such unusual appreciation for homes like hers in her neighborhood that she actually sold her home about 15% too cheap after all that time and work and expense. She LOST over $30,000 in sales price in order to save $4,000 in commissions. Although she loved meeting all those people and showing them through her home; she would have saved over a year’s mortgage payments and gotten about 15% more for her home if she had listed it with a local Realtor.

She probably won’t use a Realtor the next time either; she loves selling her own home – it’s like one long house party for her, in my opinion. More power to her! I suspect that with the signs, ads, and those she met at the open house every day – she may have set a new record for the most number of presentation impressions for one house sale. But, then she had no other home she could sell to those who came ready to buy a home and didn’t fit her home. From listening carefully to her talk about her advertising, she spent about 8% of the total she got for the home in newspaper ads, more than the commission would have been. We won’t count her time, she loved showing her home to all those thousands of people!!! She didn’t use a realtor, saved about $4,000 and it cost her at least $50,000 to save the $4,000.

Realtors advertise to find sellers more than buyers, when they use conventional means of print, radio, TV, etc.

There is a new game in town however. Web marketing. Advertising on the Internet with a PROPERLY DONE, Real Estate web site is the most effective way to find buyers we have ever had. Realtors, for that reason, are the second highest user of the Internet.

The most effective real estate web sites have lots of pictures, lots of information and are the most user-friendly to the Internet visitor. Although it is very expensive to have an effective web site – most of that expense is in hours rather than money. Only about 2% of the real estate web sites are effective – actually it looks to be like less than 1% of all the real estate sites that work for the Realtor… according to my observations and experience.

Few Realtors spend the time and money to give the buyers what they want. We hope we are giving our prospective sellers and purchasers what they want to see in every way. We get 2 to 10 emails and about 20 calls a day about our properties and many of them result in appointments to see the exact property they have reviewed on our site. Because we have all the data, maps so they can drive by and numerous pictures of the inside.

If YOU can figure any way that we can be more helpful and better for our prospective purchasers please take a look at the rest of our web site and check it out thoroughly. Write me and let me know if there is something you feel we can do better to help you make a property selection or feel more ready to purchase.

We wish you all the best, and thanks for taking the time to read this.

Copyright 2000-2005 by http://www.JodyHudson.com

Jody Hudson has been a Realtor for 30 years across America and in Delaware

Why Do Realtors Advertise Your Home in Print,on the Radio, on Television, etc.?

What We Do To Sell Your Property!

Once you have contracted us to sell your property we go to work for you to bring you the most money and best price for your property as quickly as possible. Some properties are faster selling than others based on the location, condition, size, price, of course, and type of the property.

Price is always a consideration but proper marketing and selling techniques will usually garner you, at least, an extra 15% to 20% and that is where we shine! We go into action quickly with all of the modern and traditional methods of marketing, promoting and advertising your property. Our purpose in doing what we do is to find YOU a number of willing and able purchasers in order to encourage at least one to purchase your property — quickly and at the highest price.

We send out “JUST LISTED” postcards to 200 homes and businesses in the surrounding area about of your property. This card directs them to the web site we set up for your home with numerous pictures, a full explanation, and all the data they want to know about your home; including the price. Those folks who live close to a property are happy to pass the word on to friends about anything new on the market. They are also the most knowledgeable and the most interested in your home selling for the top price, possible. After all, they know that the more YOUR home sells for, the higher theirs will appraise and sell for.

We publish a professional brochure or flyer for your property; distribute them in numerous ways and keep them updated and fresh in numerous local businesses and in the local restaurants. We already have flyer holders in many locations. We will mail out and deliver these flyers to other Realtors by mail and in person. If there is another Realtor who is likely to have an occasional buyer for a property such as yours, they get our special attention; we invite them for a private showing, print up special flyers just for them to mail out to their prospects, in their name, or whatever it takes, and if appropriate we assign a courtesy key to them as well.

In fact, we even go so far as to let other Realtors send THEIR customers to us, we’ll show the property, and still let them have the full commission. This is not done by anyone else in the business as far as we know. The advantage is YOURS!

Your property will be added IMMEDIATELY to the Multi-list computer search service for other Realtors to see and get all possible data from our listing. Our listings are known as the most informative in the area and that helps all the other agents sell your property too. That way if any of the Realtors have a customer for a property similar to yours they will find it.

The Internet and World Wide Web are the greatest single source of Real Estate business for those who use them effectively. Web sites are virtual-color-brochures which prospective buyers can view at their leisure; then call or write us when they are ready to see your property in person. Over 97% of our prospects come from our multiple award winning Web sites. Most Realtors get only a few % of their business from the Web, but they don’t have sites like this one.

We advertise our web sites in thousands of other locations on the Net. We have spent many thousands of hours and thousands of dollars to get our site to come up in the major search engines especially http://www.Google.com the TOP search engine on earth. Google does over 95% of the search work done on the Web, but we also pay to use another 37 of the most popular search engines as well. People LOVE pictures, especially when searching the Web. We have more pictures than any other Realtor I can find.

Most other sites have one, or perhaps two or three pictures of homes and land (at the most) on the MLS and on their web sites. We have twelve or more for most of our properties. One of our properties, a 5.5 million dollar one, had over a hundred professionally taken pictures on several web pages. Internet and MLS submissions are done as soon as the property is listed for sale with us and while you are getting the work done in the real world. This puts your property in it’s best appearance while you are doing the finishing touches.

One of our sellers was not quite certain that painting the entire inside of the home and putting in all new carpeting was really important to sell their home. We did the work first on a picture-fixing program on one of our computers and they agreed with us and got the work done right away. They saw how less than $20,000 in painting and carpeting raised the value of their home at least $50,000. The did a magnificent job and it was done in a couple of weeks AFTER we had all the work done on our site here.

Another seller had an motel-apartment complex that had a fire and was burned very badly, it was almost a complete loss. With picture fixing software and a lot of time, we repaired the burned off roof, rebuilt the walls, put in new windows and doors, new sidewalks, new grass and parking and made all the improvements, on our web site, before he could repair the damage. The pictures were done several months before the work was done. Before the motel was even complete in the real world, the seller decided he liked the looks of the property on our web site so much he decided to keep the property and raise the rents to get and keep a better class of tenant. Oh well, we lost the sale but our community was improved greatly.

We place digital classified ads in all manner of periodicals, to direct people to your property on our Web sites; these ads are placed in dozens of Real Estate On Line publications. Many people search the Internet for property in special locations and are interested in recreation, lodging and real estate in our area. We have numerous ways for them to find us in Web Searches in addition to the above: we have paid to have our sites listed under tens of thousands of different search criteria with the major search engines. This is done to help buyers find us and to help sellers get more exposure. Most web sites are only listed in the search engines under one, two or ten key words and search strings, instead of the nearly 900,000 terms and search criteria that we use!

Web based marketing is responsible for well over nine tenths of the calls we get each day and is the MOST EFFECTIVE WAY TO PROMOTE A PROPERTY. For properties over $300,000 about 98% of the e-mail and calls are from our various Internet marketing activities. We also send out periodic newsletters and entice those thinking of purchasing Real Estate in the future.

As other Realtors in the area develop more professional and workable Web marketing sites; we allow them to place your property on their sites also for even more exposure. Professional real estate advisors tell us to expect over 80% of ALL real estate business to come from Internet marketing within the next two years. Our experience is already well beyond that figure!

Print media advertising is certainly not dead, but far less effective than it was a few years ago. We use it a lot. We advertise extensively in the local publications. The print media have been, until the Web, the primary source of prospects for local real estate. And they are still an effective way to get people to our Web sites. Most people who are interested in real estate pick up the local papers for the area where they want to be, as they go TO the area first, usually several times, or are advised by friends who live there. Once people are convinced to live or buy in a particular area they often subscribe to the local papers of that area.

We keep you advised and informed on local market activity and changes. We also follow up with any other Realtors who show the property to ensure that they have our complete and speedy help in getting their purchasers to buy your property instead of some other one.

There will be a For Sale Sign on your property, a nice large one, with information and pictures on a professionally done flyer which will have copies kept in a clear plastic and waterproof box attached to the sign. Our web site is listed on the sign as well. As you can see, we consider our web site to be a huge color catalog that is far too large to print otherwise – and our web sites are available all the time not just one day.

We will personally call, deliver and mail flyers to the most successful Realtors in the area who have a track record of selling properties like yours. They will ordinarily find the property on-line anyway — but these busy Realtors still get our special and repeated attention. Other Realtors are fully in every way possible, this is not usually done in this area. We owe and give our allegiance to YOU when you list your property with us, and we are always helping others to sell your property too.

All in all, we ARE The Cutting Edge Realtors, and we’re far ahead of any other Realtors in our experience, ability and activity to promote, market and sell your property.

Your best choice is to have us represent you. Are you ready! If so E-mail us.

Copyright 2000-2005 by http://www.JodyHudson.com

Jody Hudson has been a Realtor for 35 years in America and in Delaware.

The source page for this article is: http://www.kate-jody.com/essays/whatwedo.html

What We Do To Sell Your Property!

We all know that a home or property of any kind, in order to sell faster and at a higher price, should have what is known as curb appeal. Frequently, it is not the expensive things that make a difference. Here are some things that can be done.

Keep the grass cut, not too short, but well groomed and frequently – you never know what day a prospective buyer will drive by. Include edging along all sidewalks, driveway, and other trim items. Use the weed eater around all areas where the weeds grow up. Use hedge clippers on every possible hedge and bush. In particular, trim down any and all hedges that block views from any windows or cut down on light coming in the windows. Use lots and lots of thick, fresh, mulch. Mulch is inexpensive but does wonders in dressing up a home. If your yard or acreage has been let go too long, start with a professional service the first time and then keep up the property yourself if you want. If you have to hire a lawn and gardening service to keep the property in pristine shape, during the for-sale period, please do so. Well maintained grounds are key to best selling and a few hundred dollars during the sale period will bring you thousands more in price.

Make the property and the home inviting and showcase it by using bright colored flowers; red and yellow flowers of the brightest colors are the best. Keep the flowers well maintained and the beds well kept. Buyers won’t likely see other homes in your price range with similar floral treatments and your home will rise to the top of the buyer’s list.

Repair, paint, and renew, all outdoor furniture, porch furniture and decorations and all decorative items on the property. This includes the mailbox, if there is one. In fact, a bed of mulch, flowers, shrubs, to decorate the base of the mailbox can be a great first impression if it’s well done and well kept.

Open the windows daily or turn on all the vent fans in kitchen and baths to freshen the air in the home. Many people are allergic to perfumes, spices and aerosol sprays so don’t do the old tricks of potpourri, aerosol air fresheners, etc. Vanilla extract is usually safe. You can use some REAL vanilla extract, a few drops, on a piece of bread and put it in the oven on lowest (about 100 degrees) heat for 20 minutes or so before the house is shown. You can buy or rent electronic room deodorizers to freshen the air with filtration. If you have pets, a thorough cleaning and daily vacuuming and constant running of air cleaning units is a great idea. There are lots of people who are allergic to pet dander and the slightest smell of cats or dogs will kill the sale.

Rent a storage unit if needed, have at least one and better yet two or three yard sales and get rid of more and more of the stuff that you no longer need or use. Clean out the attic and TOTALLY organize it. Clean out the garage and out buildings and totally organize anything left inside. The more stuff you have OUT of the garage, attic, storage buildings and out of the yard (if it’s not a landscaping asset) and the more you get out of the closets the more spacious the home seems to buyers.

Even a cleaned out, emptied out and fully organized garage, looks far larger and better if the cars are out of it. Before the showing, move ALL of the cars to another location, down the street (not in front of the house) or to a neighbors house or driveway. There should be NO cars in the garage, in the driveway or in front of the house when the buyer arrives with the agent.

Go through the entire home and get rid of most of the nick-knacks and about three quarters of everything else. Go to a model home or a furniture show room and study, perhaps even take pictures, of how they are decorated. Clean the home, clean the shelves and tops of things – until your property shows like a model home. This goes for every room in the house! Clean off the counters in the kitchen, clean up or put in storage MOST of the stuff in the kids rooms (everything that they don’t use a lot) and get rid of any old paperback books or unsightly books on the book shelves. If the book shelves are packed, open up the shelves by putting over half of the books in storage, or sell them at the yard sale. Remove a lot of the furniture and sell what you don’t want to keep at the next home, or put lots of it in storage. Dust and polish everything!

Remove all of the family pictures from the walls and furniture tops. Remove all of the non-professional pictures and art from the walls. Mend the holes. Family pictures, a very few, in the master bedroom and in the kids rooms, however, make the home seem like a happy home.

If you have a fireplace. Clean it up. Clean it out with concrete and brick cleaners and clean all the bricks and the inside of the fireplace with the appropriate professional cleaners from the fireplace store or building supply stores. In the winter, especially if it’s cold or dreary and overcast outside, light the fire before the showing. In this case, stay with the fire until the Realtor gets there and then just go a short space away, to a neighbors house for instance, and return (for safety sake) as soon as the Realtor leaves. Just be certain that if you get ANY smoke in the home when lighting the fire, air out the home fully before the showing. It’s great to build and establish the fire a half hour before the showing.

Make certain to wash all the windows inside and outside the home, this includes second story windows, storm windows and pressure washing or brushing and soaping all the screens too. If there is a screened porch, make certain all the screens are in perfect repair, well stretched and well cleaned. Keep every piece of glass and mirror inside the home sparkling clean.

Flower boxes are a great and profitable touch. The perennial favorite is bright red geraniums in outside window boxes, under all the windows that can be viewed from the street. There is very little that can elevate the curb appeal of a home like geraniums in window boxes, and they are inexpensive to do!

Clean, organize and clean out all the cupboards, drawers and cabinets in the kitchens and baths. Buyers frequently pull out drawers in the kitchen and bath and open cupboards to better see the size and quality of construction as well as the quality of drawer runners, whether there are pull out shelves, etc. Wow them with the quality of your inside cupboards and drawers in the kitchen and baths.

Note: You should leave the home during the time the agent is showing the house. Leave just before they get there or immediately upon their arrival. Sellers in the home are deal killers. The prospective buyers are uncomfortable speaking about the property to the agent and uncomfortable even looking too carefully at the home, if the seller is present.

Fencing is another area where you get far more back than you spend, with increased sales price and reduced time on the market! The new white vinyl fencing is a great investment to increase the value of your home, above the cost of the fencing, and set your home apart from all the others on the market.

Even condos and townhouses need to have curb appeal. If there is no yard; make certain that every bit of the steps, sidewalk, and entrance is clean, neat and in good repair. Check with the condo association to see if they will immediately and professionally repair anything that needs to be done. It is to the advantage of every owner in the complex to have your home sell for as much as possible and as fast as possible; that increases the value and salability of every unit in the association. Make certain your entrance door and surrounding areas are LOOKING GOOD!

Check all around your unit; check the parking lot and surrounding grounds; check the community landscaping too. If something needs to be done, find out if the association will attend to it, or if you can do the work yourself in some cases. For instance, if edging and weed pulling need to be done, you may be allowed to do the work near your unit. If you have concrete sidewalk and steps, for instance, just brushing on and scrubbing them with bleach will do a lot to improve the looks and first impression.

Bleach does wonders. If there is ANY mold and mildew on the outside of the home, a pressure washing with bleach will clean it and kill the mold and mildew. In case of wood siding and shingles, pressure washing with bleach (consider the double or triple strength Sodium Hypochlorite, same as bleach but stronger) will clean up wood shingles and make them look renewed. You can also use oxalic acid wood bleach or one of the professional wood and shingle cleaners. Pay attention to the labels these are effective chemicals and strong!

Proper and efficient landscaping and image enhancing techniques like these will usually add at least 15% and as much as 25% to the perceived value and thus the sales price and appraisal value of a home. Most of these techniques will bring you at least $4 back for every $1 spent.

Curb appeal should be suitably powerful that it causes people driving by the home at ten to thirty miles per hour to stop or at least turn their heads to look at your property as they go by. With a sale sign from the Realtor on your property, and great curb appeal, you should get lots and lots of people stopping, writing down the sign information and picking up brochures from the brochure box attached to the sign. Curb appeal sells!

Maximize your curb appeal and improve your first impressions when you want to sell your property. Otherwise, you will be selling slower and for less money than you will with the use of these tips.

Copyright 2000-2005 by http://www.JodyHudson.com

Jody Hudson has been a Realtor for 35 years.

Source of this article is: http://www.kate-jody.com/essays/MaximizingCurbAppealandFirstImpressions.html

Maximizing Curb Appeal and First Impressions to Sell your Home

Over the years several of our clients have had professional landscaping done and it’s amazing to me how little landscaping, can be done for $5-10,000, by a professional Landscaper, and how little value it can add to your home.

Small shrubs, trees, and plantings add almost nothing, or actually nothing at all, to your home value on the open market — until they are several years older! There is another way!

Some savvy investors look for good homes that are poorly landscaped and after spending a couple of thousand dollars or less put the property right back on the market for much more money and sell it. In any given area there are seldom more than one of these folks who use the techniques described below.

Better landscaping can be done and it can be done less expensively. Yes… Bigger trees, shrubs, mature ground cover, and other plants are better, and far more valuable from the viewpoint of added property value in landscaping and they can be cheaper too! Even if you plan to purchase your personal Homestead and keep it forever — it pays to plan ahead.

The COST of landscaping often has little if anything to do with the VALUE of it regarding added resale price of the property; this is especially applicable for trees, ground cover and larger bushes. A good mature looking lawn can be developed in a couple of years — however, it takes far longer, perhaps decades, for the rest of the plantings to add more to the property value than what they cost!

New homes, when they are landscaped at all, are customarily “landscaped” with what the better landscape architects call “sprigs and twigs”; that is young shrubs, trees, etc. that will begin to really look good in a decade or two or three. Meanwhile the charge for these young plants and the planting can be quite high — and much of the cost is for the design. Even a great design however, with immature plantings, takes years and decades to grow into a full added value asset.

Rather than devote yourself to years of nonstop pruning, you can choose plants whose mature size will be in keeping with their place in your landscape. Well-chosen trees and shrubs are more likely to succeed for you and to require less regular care — when they are installed properly and kept watered well for the first year.

Knowledgeable staff at a nursery or garden center can help identify plants that will serve your purposes while doing well in your soil and climate conditions. They will likely tell you however, that purchasing the older or even full grown plants is not smart. If on the other hand you come to them matter-of-factly and ask for a tour of the nursery as you want to purchase some plants that are too large for them to sell — and that you want an attractive price — and that you will require no guarantee — and that you will dig and remove and transport them… You may get some of the plants free and most of them almost so. Yes, that was a lot of ands… but that’s what it takes to add twenty to fifty percent to your property value with a few thousand dollars of prudent landscaping investment! It is worth it? I think so!

When you select a tree or shrub, examine it carefully. Avoid plants with damaged bark or branches. Moist soil and healthy-looking leaves (not wilted, discolored, or easily dislodged) are some indication of adequate irrigation and earlier proper care at the nursery.

While most homeowners can plant small trees and shrubs with little difficulty, large balled-and burlapped plants pose considerable problems of transportation and planting. Nurseries selling these large plants will usually offer planting services or be able to recommend capable professionals. You will save half or more if you contact the recommended professional yourself in most cases.

Providing a regular and substantial supply of water is the most important factor in the first year, especially for mature plants, even for drought-tolerant plants. Proper installation of the plant includes a large enough planting hole, plenty of mulch around the plant to retain moisture and planting the plant at the exact right depth. Dry winters are especially hard on evergreens. Trees usually don’t need fertilizer in the first year; in the second and subsequent years, sprinkle some granular fertilizer (10-10-10) on the soil in the early spring and then water thoroughly.

In today’s world, many folks sell a new home in seven years or less. In our area, a resort area, new homes are resold on the average after only about three years. In three years those young plants (the ones the builder and landscaper put in to landscape the property) that may have cost you thousands of dollars are still worth somewhere between nothing and a few dollars as far as adding to the resale value of your home. A rule of thumb is that it takes at least ten years and usually fifteen for the young plants to reach the degree of maturity that adds any substantial value to the property.

An older home (30 to 100 years old or more) with accidental, opportunistic or even fairly unprofessional landscaping is often greatly enhanced in value — because of the size and maturity of the plantings and lawn. It is usually more effective and profitable to prune, move, remove, or improve the design and surrounding features of existing mature plants on an older property you may purchase than to wait for what will likely be decades for the young plants to grow. Many savvy investors are ONLY looking for older homes to redo and the most savvy among them look for much older trees, shrubs and ground cover that can be groomed into instant added value for a resale or increased rental value.

Landscaping value is also determined by the choices made in the plantings and in the design and placement of those plants as well as surrounding accents. In addition to the plantings, there should be attractive and complimentary installations of mulching, stones, driveway, parking space, sidewalks, fencing, edging, feature lighting and even privacy accessories such as lattice, living window screens, or draping ivy.

Driveways and parking areas are great value enhancers or they can be value detractors! A freshly surfaced driveway of asphalt, stone, shells, gravel, brick, clay, concrete, tiles, open block and grass, even packed soil/concrete, rolled sand or any other material — adds greatly to value if it’s well maintained and aesthetically designed. However these things can even detract from value and enjoyment of the property if the drive and parking space is not maintained; potholes, ragged edges, heavy ridges, cracks, or any other functional or cosmetic blemishes — and such things can REDUCE values of the overall property.

Whatever the reason for the landscaping; maturity, size, strength and structural integrity in your plantings are key factors for adding enjoyment and aesthetic value to the home, and in adding dollars should you want to resell the property.

I suggest that you can start with mature plants and mature accessories — and it’s usually less expensive too. Hence; starting with mature plants is obviously better and bigger but how could that be cheaper? There are ways. . .

First I suggest that you always purchase from a nursery. The nursery has likely kept the plants more disease free — yes plants get diseases and they can spread them to other plants too. Also in the case of trees the nurseries usually root prune the trees for a few years after they are normally salable.

Only root pruned trees are likely to survive an old age transplant and such a transplant is what I recommend in this article. If the roots are not pruned they slowly grow well out from the tree and when the tree is dug for transplanting those spread roots are cut off and the tree is usually killed. Trees that have not been root pruned, such as those dug from a woods, will seldom live as the all-important root hairs are at or near the ends of the roots and are all usually far from the tree that has not been root pruned. Thus, a natural tree dug from the woods, will almost certainly die from root starvation and thirst.

Nurseries customarily grow certain types of plants and most often those that are in current fashion. Like fashions in clothing, home styles and cars — landscape fashions change too. As landscape fashions change, some nurseries end up with too many plants at the end of the fashion’s run and some of these plants are left to over-mature after the market for them is over. These are the plants I look for.

For instance; Blue Spruce trees were all the rage some decades ago and little ones were often planted at the very most expensive homes. In 1970 an eight foot high Blue Spruce was over $500 from a nursery. At that time a five foot high Blue Spruce with a “trunk” about one or two inches in diameter was sold for a few hundred dollars!!! In the late 1980s, I landscaped a big luxurious new home with a 16 foot high Blue Spruce at each front corner of the home.

We got the huge trees for $50 each from a nursery that had nearly forgotten they still had them (I found them when I asked the nursery manager for a guided tour of the older sections of the nursery). The two big trees had been root-pruned several times, so it was not dangerous to the trees to transplant them.

I had to move the big trees with TWO giant back hoes. The trees were about 14 feet in diameter — the drivers could not see each other as they worked; so I stood away from each big tree, where the drivers could both see me and directed them (after they had dug around the trees) to lift each several ton tree and its’ root ball simultaneously from opposite sides.

It cost me a couple of hundred dollars to dig and lift each tree; $50 each to bag them in heavy burlap for the trip; then a heavy truck with a special big trailer cost me another hundred to move them. It was another two hundred to plant the two 16 foot high trees. I had a total of about $800 in the two trees (about the same cost as a pair of planted seven foot trees would have been almost twenty years previous) and they really set the stage and tone for the rest of the landscaping.

A knowledgeable appraiser would have added several thousand dollars value to the home for the two Blue Spruce trees alone. More importantly they allowed me to design the entire landscaping package as though the new home had been in place for twenty or thirty years!!!

At that same home we added several tons of “too old to sell” juniper ground cover; several tons of “too old to sell” ground cover ivy. We also used a couple dozen tons of mulch: red cedar (nearly black in color); white cedar (a silvery white color like driftwood); oak mulch (dark gray color) and lots of pine mulch (dark brown). We got the mulch from several saw mills FREE as they would usually have had to pay to have it hauled away. Mulch is considered poisonous by some environmental agencies when it is stored in thousand ton piles at the lumber mill, so the mills will often let you have it free if you take a few tractor trailer loads at once.

I hope you will consider using mature landscaping if you decide to build a new home. Or better yet; find an older home and work with the established plantings to create an improved design. Either way — if you find you want to sell the property in a few years you will greatly benefit in more salability and added value with mature landscaping.

Copyright

This article will show you how to sell your home quicker, get a higher price for it by using smart decorating techniques.

The secret is to make your home feel like “my home”, for the buyer.

When a potential buyer walks into your house, she is wondering if this house will “feel” like home after they are settled in.

The problem is that If you are going to decorate your house so it will “feel like home” for someone else, what kind of people will you aim to please? Arranging your house to create a specific feeling is a communication issue.

In order to communicate effectively, you have to know who you are talking to. Since you don’t know who is going to walk through the door to look at your house, you have to make some assumptions.

Think about what kind of family would be ideal for the house. Consider what their occupation would be. How big is their family? How old are the children? What kind of lifestyle would they lead?

People who live in an area often have a similar lifestyle. They have similar values, income, family circumstances etc., so they feel attracted to the area.

In your thinking process, consider what kind of lifestyle your neighbours have. Consider their income levels, shopping needs, schools, parks etc. Also, think about your own lifestyle, attitudes, likes, dislikes about the area and how much you enjoyed your time in your house.

Use all this thinking to create a clean, cosy feeling that makes you feel good. Write out a profile of the ideal family living in the house. Create “pockets” of “themed” spaces to help them envision themselves living there. Do up a two to three page collage of yourself and your neighbours enjoying a barbecue, going bike riding, enjoying your back yard or other activity. Make a pictorial map of schools, parks, recreational centres, libraries etc. Give people a copy of your “lifestyle profile” when they come to see your house.

The stronger they “feel” that they will really be at home here, the more they will want to buy. A strong desire to buy gives you more leverage in getting a higher price.

Your buyer would not be willing to lose “just the right house” over a difference in mortgage payments of less than $50 per month. You can calculate mortgage payments at http://www.mortgage-rate-canada.com/canadian-mortgage-calculators.html” target=”_new

neerajvarma @ yahoo .com

Use Targeted Decorating To Get A Higher Price For Your House

For those of you who were not psychology majors the “psyche” is someone’s