Selling by Owner Tips

Do strangers scare or intimidate you? If you're planning to try to sell your home yourself, you'll have to get used to it. You'll also be opening yourself up to potentially dangerous situations and legal liabilities. That's why even many experienced real estate agents will hire another agent to list their own home.

Even so, the lure of saving the usual six percent sales commission is hard to ignore, because it can add up to a significant portion of your equity. But if you're going to try to sell your home yourself, you'll need to become an expert in a number of areas. First, you must understand local and national real estate laws and become adept at sales techniques. Visiting open houses in your market area can help you to learn the methods used by successful real estate agents.

Once you feel comfortable with real estate law and the sales process, you can begin working toward earning the sales commission yourself. Don't think of it as saving money, because you'll soon discover that selling a home can be hard work, so you might as well pay yourself the commission.

Like any other job, selling a home requires knowledge and skills for success. Besides reading books, newspaper articles, and doing Internet research, you can seek help from escrow officers and mortgage lenders. You'll find them quite helpful, because they hope you'll use their professional services if you succeed in selling your home. Therefore, it pays to make friends with an escrow officer and a lender long, even before you've located an actual buyer.

Whether you use a real estate agent or not, a mortgage broker will be happy to provide free financial flyers to potential buyers. Offering zero or low-down financing, and being willing to help with closing costs could be just the incentive necessary to a entice a buyer into choosing your home.

Research your sales price carefully

- Check www.realtor.com and your local MLS listings to price your competition

- Request a property profile of your home from your local title office

Experiment with your sales price by running a small ad. If you get a sizeable number of calls, you'll know you're in the right ball park. If no one calls, either your ad isn't effective or you've priced your home too high. On the other hand, if your phone never stops ringing, you've probably underpriced your home.

Pricing too high will cost you time, extra mortgage payments, advertising costs, and credibility. If your home's been on the market a long time, you'll hear comments like this from prospective buyers when you talk to them on the phone: "Oh, you mean it's that house that's been on the market forever? No, thanks, there must be something wrong with it."

Selling a home isn't easy, even for a real estate professional, but you can sell your home yourself, if you're willing do your homework and then earn your commission, through hard work and a great deal time.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm

After 30 years of marriage, Sharon and Michael Newman decided it was finally time to move from the Catskills to New York City.

The house, designed by the architect Eric Fisher, looms over the street like a big industrial arm.

A town house in Dallas, a midcentury modern in Rhode Island and a Tudor in Denver.

Meet the real estate broker’s interns: an ambitious group willing to do anything, earn nothing and wake up early on a Sunday to fluff the couch cushions at open houses.

For a century, Roosevelt Island housed a grim penitentiary. It was demolished in the 1930s.

More borrowers are opting for fixed-rate loans with terms other than the standard 30 or 15 years, especially when it comes to refinancings.

Two more glass skyscrapers are added to a group of towers on the waterfront of Long Island City.

Insurance coverage for a co-op unit; when a tenant is ‘blacklisted’; a co-op is smaller than estimated.

The market for $500,000-to-$600,000 houses in Westchester has become especially active.

A shaky real estate market means more sellers are providing buyer concessions, from gift cards to help with paying property taxes.

Houses of worship are adaptable to residential and other uses as congregations dwindle.

Nearly two million Americans could benefit from mortgage relief from the nation’s biggest banks, as part of a broad government settlement to be announced on Thursday.

A cold war-era satellite relay station is for sale in California after a Silicon Valley mogul gave up on plans to turn it into a weekend home.

How can I make my front porch more appealing to buyers?

Court hearings meant to protect New York homeowners from foreclosure are hopelessly slowed by endless paperwork and requests for additional information.

The Bay Area and Silicon Valley expect the windfall from the Facebook stock offering to make their in-demand region even hotter.

A Ditmas Park co-op, Upper East Side co-op and an Upper West Side condo.

A 10-year-old house with six bedrooms in Montvale, N.J., and a renovated four-bedroom in Bronxville, N.Y.

Prices in some parts of the country are still off by as much as 25 percent from their 2007 peak.

Trinity Church is the largest landlord in Hudson Square and is part of the effort to rezone the area to residential from manufacturing.

Rising oil prices and a boom in shale exploration are leading companies to add office space in the Houston area, most notably Exxon Mobil.

Ms. de França is the president and chief executive of Douglas Elliman Development Marketing, which focuses on new residential developments.

In Manhattan, parking lots and garages are making way for all sorts of development, especially luxury condominiums.

Gray Burton lives in a 250-square-foot space he furnished with antiques he’s been collecting for years.

A photogenic Westchester suburb with high-profile residents is also known for its art museum and a performing arts center.

Wealthy investors are wiring millions of dollars to New York to snatch up a piece of 157 West 57th Street - what will be New York City's tallest residential building, with 90 floors overlooking Central Park.

An apartment at the Trump International Hotel and Tower, opposite Central Park, was bought anonymously through a limited liability company.

Homes in Dallas, Rhode Island and Denver.

A Ditmas Park co-op, Upper East Side co-op and an Upper West Side condo.

A 10-year-old house with six bedrooms in Montvale, N.J., and a renovated four-bedroom in Bronxville, N.Y.

Compare the cost of renting and buying equivalent homes.

For recently divorced men, a new breed of decorators offers help navigating a strange new world.

Plants that light up the winter garden can be found at Broken Arrow Nursery in Connecticut, which has long been a favorite of gardening geeks.

A sister in need drew the painter Beverly McIver back home to North Carolina, unaware that a new beginning was in store for both of them.

A jewelry designer finds striking new objects for storage.

Timothy Sakamoto and Jochen Repolust are part of the small but growing niche making mobile apps focused on specific works of architecture.

To promote an auction of 20th- and 21st-century design, the interior designer Stephen Sills has created a preview exhibition in an apartment at the Apthorp.

Fishs Eddy now sells plates acquired from the archives of the now-defunct Syracuse China Corporation, many more than 100 years old.

The designer Russell Greenberg creates custom baby rattles with ends shaped like profiles of mom and dad.