Interior Design Secrets for Selling Houses

New concepts in Interior Design Psychology are helping home sellers net more money in today's competitive real estate market. Therefore, it's worthwhile to spend time planning the changes that will help your home sell for the highest price.

Develop a general design plan, keeping your target market and budget in mind. Your overall design plan really depends on supply and demand. How many houses are for sale in your area? How many houses sell each week? Is the selling season cold, warm, or hot? Is it a seller's or buyer's market?

If the market is moving fast and buyers are lining up to make offers for homes in your neighborhood, you can do less. But whatever your answers to the above questions, you'll still need to do a few things to make your home stand out from the competition.

Think about your neighborhood and the buyers purchasing homes near yours. Are they purchasing their first home or moving up? This will be important to your marketing and design plan, since the psychological needs of the two types of buyers differ considerably.

First-time homebuyers seek to control their own environment by owning, rather than renting. Their psychological needs include:

Move-up buyers often enjoy those benefits, too, but they're generally more interested in finding a larger home with more amenities for their comfort, self-esteem, and feelings of prestige.

Once you've determine your potential buyers, you can begin making improvements to your home that will attract them.

Spend money only on items that will make a difference in your sales price. Of all repairs, fresh paint is the best investment you can make. New kitchen appliances, upgraded bathroom features, and updated lighting fixtures will usually give a good return for your money, as well.

Sometimes, hiring professional help is worth the extra expense. Professional painters work faster and will often cost less than day laborers. Tile installers, carpet layers, and electricians also know their trades and will do a better job than most day laborers.

Contractors should have their own disability and liability insurance -- ask for a copy with your contract. Get everything in writing -- including work to be completed, costs, lists of specific materials to be used, time for completion, and payment schedule.

Choosing the right colors to paint your home will make a huge difference in your paycheck at closing. Look at the other homes near yours and choose complementary colors.

Did you know that the exterior color of houses selling the most quickly is yellow, but the wrong tone or shade of yellow can kill a potential home sale? Avoid yellows with green undertones and bright yellows, and choose pale yellows with creamy or beige shades instead. Warning: colors look darker on huge exterior expanses than they do on the little
paint chips you see in the store.

Paint stores offer many brochures, showing various combinations of exterior paint colors, but most of them also feature combinations include three colors. Limiting your paint selection to only two colors will limit your income potential.

Think fun colors for a fast sale. Think "Disneyland Main Street," where every shop is painted in glorious multi-color. Using a third or fourth color on the exterior can add definition to your home's details. Use gloss or semi-gloss paint on wood trim.

Take the ultimate sales price of your remodeled home into account. Certain colors, especially muted, complex shades, will attract wealthy or highly-educated buyers, whereas buyers with less income or less education will generally prefer simple colors.

A complex color contains tints of gray or brown, and usually requires more than one word to describe, such as sage green or forest brown, while simple colors are straightforward and pure. Generally, houses in the lower price range will sell faster and for more money when painted in simple tones like yellow and tan with white, blue, or green trim.

Create a list of work and materials you'll need for each room and then estimate the time you think it will take for each task. The more planning you do before you begin, the more time and money you'll save.

Daring to use color instead of bland white walls will increase your profit potential. Did you know that Lynette Jennings tested people's perception of room size and color? A room that was painted white appeared larger to only a few people in the survey, compared to an identical room painted with a color, and the perceived difference was only about six inches! Because most people look better surrounded by color, a colored wall also makes them feel happier, and buyers will choose to buy the house that makes them feel happiest.

Entryways should bring the exterior colors of the home inside. Repeat variations of the exterior shades all the way through your home, which will make the entire home seem to be in harmony. As an added bonus, if buyers love the exterior colors, they're going to like the interior colors, as well.

Spending time planning your home's sale, rather than just listing it and then taking your chances, will net you more money, and faster!

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm

After 30 years of marriage, Sharon and Michael Newman decided it was finally time to move from the Catskills to New York City.

The house, designed by the architect Eric Fisher, looms over the street like a big industrial arm.

A town house in Dallas, a midcentury modern in Rhode Island and a Tudor in Denver.

Meet the real estate broker’s interns: an ambitious group willing to do anything, earn nothing and wake up early on a Sunday to fluff the couch cushions at open houses.

For a century, Roosevelt Island housed a grim penitentiary. It was demolished in the 1930s.

More borrowers are opting for fixed-rate loans with terms other than the standard 30 or 15 years, especially when it comes to refinancings.

Two more glass skyscrapers are added to a group of towers on the waterfront of Long Island City.

Insurance coverage for a co-op unit; when a tenant is ‘blacklisted’; a co-op is smaller than estimated.

The market for $500,000-to-$600,000 houses in Westchester has become especially active.

A shaky real estate market means more sellers are providing buyer concessions, from gift cards to help with paying property taxes.

Houses of worship are adaptable to residential and other uses as congregations dwindle.

Nearly two million Americans could benefit from mortgage relief from the nation’s biggest banks, as part of a broad government settlement to be announced on Thursday.

A cold war-era satellite relay station is for sale in California after a Silicon Valley mogul gave up on plans to turn it into a weekend home.

How can I make my front porch more appealing to buyers?

Court hearings meant to protect New York homeowners from foreclosure are hopelessly slowed by endless paperwork and requests for additional information.

The Bay Area and Silicon Valley expect the windfall from the Facebook stock offering to make their in-demand region even hotter.

A Ditmas Park co-op, Upper East Side co-op and an Upper West Side condo.

A 10-year-old house with six bedrooms in Montvale, N.J., and a renovated four-bedroom in Bronxville, N.Y.

Prices in some parts of the country are still off by as much as 25 percent from their 2007 peak.

Trinity Church is the largest landlord in Hudson Square and is part of the effort to rezone the area to residential from manufacturing.

Rising oil prices and a boom in shale exploration are leading companies to add office space in the Houston area, most notably Exxon Mobil.

Ms. de França is the president and chief executive of Douglas Elliman Development Marketing, which focuses on new residential developments.

In Manhattan, parking lots and garages are making way for all sorts of development, especially luxury condominiums.

Gray Burton lives in a 250-square-foot space he furnished with antiques he’s been collecting for years.

A photogenic Westchester suburb with high-profile residents is also known for its art museum and a performing arts center.

Wealthy investors are wiring millions of dollars to New York to snatch up a piece of 157 West 57th Street - what will be New York City's tallest residential building, with 90 floors overlooking Central Park.

An apartment at the Trump International Hotel and Tower, opposite Central Park, was bought anonymously through a limited liability company.

Homes in Dallas, Rhode Island and Denver.

A Ditmas Park co-op, Upper East Side co-op and an Upper West Side condo.

A 10-year-old house with six bedrooms in Montvale, N.J., and a renovated four-bedroom in Bronxville, N.Y.

Compare the cost of renting and buying equivalent homes.

For recently divorced men, a new breed of decorators offers help navigating a strange new world.

Plants that light up the winter garden can be found at Broken Arrow Nursery in Connecticut, which has long been a favorite of gardening geeks.

A sister in need drew the painter Beverly McIver back home to North Carolina, unaware that a new beginning was in store for both of them.

A jewelry designer finds striking new objects for storage.

Timothy Sakamoto and Jochen Repolust are part of the small but growing niche making mobile apps focused on specific works of architecture.

To promote an auction of 20th- and 21st-century design, the interior designer Stephen Sills has created a preview exhibition in an apartment at the Apthorp.

Fishs Eddy now sells plates acquired from the archives of the now-defunct Syracuse China Corporation, many more than 100 years old.

The designer Russell Greenberg creates custom baby rattles with ends shaped like profiles of mom and dad.