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Home Staging Strategies
Who are you preparing your home to sell to? You, as a home seller, have two initial choices. 1. Sell your home as a bargain to investors or bargain shoppers with limited income, or 2. Sell your home for top dollar to your target market. To prepare your home to sell to investors and bargain shoppers, all you need to do is look for a real estate agent who does a lot of advertising of fixers and handyman specials. This agent will list your home under market value. Then sit back, watch TV, and sell your home for a rock-bottom price. Don't be surprised when you get many offers for lower than your asking price right away. If you want to work a little, or perhaps a lot, you can sell your home for top dollar. Explore ways to create a buyers' dream home. Because buyers let their emotions rule their decisions, stage your home for your specific buyer profile. To sell your home for market value quickly, remove all your personality from the home. Besides getting rid of clutter, pack your family photos, children's artwork, trophies, and personal effects. Buyers want to envision their belongings in their new home. Home staging strategies include setting up spaces with suggested activities that buyers perceive as a lifestyle change. You want home shoppers to think that if they choose your home, they will enjoy a new life. Get busy removing clutter, packing memorabilia, staging, and sell your home for top dollar. Don't be surprised when you get many offers for more than your asking price right away. Copyright (c) Jeanette J. Fisher. All rights reserved. Jeanette Fisher is the author of real estate and interior design psychology books, including how to "Sell Your Home for Top Dollar--FAST" and "Home Staging for Top-Dollar Sales." For more articles on how to sell your home, see http://www.sellfast.info. For Home Staging tips, see http://www.homestaging.us
MORE RESOURCES: There is something emotionally charged about the buying and selling of New York high-end real estate. How else to explain the juggernaut of reality TV shows about high-end brokers? After 30 years of marriage, Sharon and Michael Newman decided it was finally time to move from the Catskills to New York City. On blocks near Kissena Park streets are quiet, houses are small, and the electricity that charges the atmosphere in downtown Flushing is nowhere to be found. A five-story, seven-bedroom house in Brooklyn Heights has sweeping views of New York Harbor and the Manhattan skyline. Demand is so intense that there are waiting lists in some buildings, and a few landlords report that eager renters are even bidding up rents. Sales at the very high end of the market barely missed a beat in the recession. But that prosperity hasn’t yet trickled down. More borrowers are opting for fixed-rate loans with terms other than the standard 30 or 15 years, especially when it comes to refinancings. Insurance coverage for a co-op unit; when a tenant is ‘blacklisted’; a co-op is smaller than estimated. A shaky real estate market means more sellers are providing buyer concessions, from gift cards to help with paying property taxes. The settlement reached last week over questionable mortgage practices by major American banks hardly cracks the iceberg that is the foreclosure mess. Under the settlement, nearly two million Americans could benefit from mortgage relief from the nation’s biggest banks. A cold war-era satellite relay station is for sale in California after a Silicon Valley mogul gave up on plans to turn it into a weekend home. Court hearings meant to protect New York homeowners from foreclosure are hopelessly slowed by endless paperwork and requests for additional information. The Bay Area and Silicon Valley expect the windfall from the Facebook stock offering to make their in-demand region even hotter. Trinity Church is the largest landlord in Hudson Square and is part of the effort to rezone the area to residential from manufacturing. Rising oil prices and a boom in shale exploration are leading companies to add office space in the Houston area, most notably Exxon Mobil. Ms. de França is the president and chief executive of Douglas Elliman Development Marketing, which focuses on new residential developments. Meet the real estate broker’s interns: an ambitious group willing to do anything, earn nothing and wake up early on a Sunday to fluff the couch cushions at open houses. Plants that light up the winter garden can be found at Broken Arrow Nursery in Connecticut, which has long been a favorite of gardening geeks. A sister in need drew the painter Beverly McIver back home to North Carolina, unaware that a new beginning was in store for both of them. Timothy Sakamoto and Jochen Repolust are part of the small but growing niche making mobile apps focused on specific works of architecture. To promote an auction of 20th- and 21st-century design, the interior designer Stephen Sills has created a preview exhibition in an apartment at the Apthorp. Fishs Eddy now sells plates acquired from the archives of the now-defunct Syracuse China Corporation, many more than 100 years old. The designer Russell Greenberg creates custom baby rattles with ends shaped like profiles of mom and dad. |
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