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Create a Sizzling Home Sales Flyer
Did you know that the sales flyer is the most important tool in selling a house? Even if your home is listed with an agent, check the flyer that your agent has created, to see if you can jazz it up. Examine it closely, to make sure that all your amenities are listed. For instance, a real estate agent made up a flyer for our home and forgot to list "waterfront property!" Most real estate agents use a standard format for making their flyers. They list features, amenities, price, and contact information (usually with a big photo of themselves). But buyers don't care how beautiful your agent is! They want to know why your home is better than every other house in the neighborhood. The one sales technique that most real estate agents fail to use effectively when they make flyers is listing BENEFITS. Like the sales letters you see on websites, a powerful selling flyer will concentrate on a home's benefits to the buyer. Here's a sampling of possible benefits: 1. Enjoy your private park-like garden Do you see the pattern? Each of the above examples features an action verb, followed by a benefit. Don't underestimate the power of a strong sales flyer. Creating sizzling sales flyers that concentrate on benefits to the buyer will go a long way toward selling your home quickly, and for more money. Cheers to your successful sale! (c) Copyright 2004, Jeanette J. Fisher. All rights reserved. Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm
MORE RESOURCES: REALTORS® Recognized for Increasing Affordable Housing The city of Asheville, N.C., has been named an Ambassador City by the National Association of Realtors® and the U.S. Conference of Mayors for expanding affordable housing. NAR, Mayors Name Bowling Green, KY., An Ambassador City The National Association of Realtors® and the U.S. Conference of Mayors have named Bowling Green, Ky., an Ambassador City for its homeownership education and foreclosure counseling initiatives. REALTORS® and Habitat Bring a Local Family Home Martina Dunston of Orlando, Fla., will soon have a place of her own to call home thanks to the National Association of Realtors®. On Saturday, Realtors® raised the walls of Dunston's new Habitat for Humanity home. NAR, Mayors Recognize Alexandria, Va., for Housing Initiatives The city of Alexandria, Va., has been named an Ambassador City by the National Association of Realtors® and the U.S. Conference of Mayors for its affordable housing and foreclosure prevention initiatives. Alexandria is receiving the designation because of the ongoing partnership between the city and the Northern Virginia Association of Realtors®. Existing-Home Sales Down In June After gaining in May, existing-home sales declined in June with many potential buyers on the sidelines, according to the National Association of Realtors®. NAR Statement on CHOICE ACT The following is a statement by National Association of Realtors® Treasurer Jim Helsel: REALTORS® Hail Housing Bill Today's passage of The Housing and Economic Recovery Act of 2008 by the House of Representatives will help bring stability to the housing market and stem the rising rate of foreclosures, according to the National Association of Realtors®. NAR Statement on Soundness and Importance of Fannie Mae And Freddie Mac The following is a statement by National Association of Realtors® President Richard F. Gaylord: REALTORS® Pledge Support to Finalize Housing Stimulus Bill The U.S. Senate has passed a bipartisan housing stimulus bill that "is a big step toward helping people buy and keep their homes," said National Association of Realtors® President Dick Gaylord. The Senate action moves a housing stimulus package closer to law, which would help bring stability to the housing market and stop the rising rate of foreclosures. Home Sales to Vary in Narrow Range, Then Rise in Second Half Modest near-term movement is expected in existing-home sales, with a recovery in sales seen during the second half of the year, according to the latest forecast by the National Association of Realtors®. May Existing-Home Sales Show Modest Gain Sales of existing-home sales increased in May with buyers responding to lower home prices, according to the National Association of Realtors®. NAR Grants Help Increase Local Housing Opportunities The National Association of Realtors® has awarded $39,500 to 13 local and state Realtor® associations through the Housing Opportunity Fund grants program. The grants help support the housing opportunity efforts of local and state Realtor® associations. Ready! Set! Grow! NAR Supports Sustainable Schoolyards In recognition of the importance of environmental issues in our global community, the National Association of Realtors® is a sponsor of the Sustainable Schoolyard display at the U.S. Botanic Garden's 'One Planet - Ours' exhibit, in collaboration with members of the Smart Growth Network. This outdoor learning environment demonstrates how schoolyards can be used for education as well as recreation. REALTORS® Enlist Nation's Mayors in Fight Against Foreclosure The National Association of Realtors® today joined officials from the Federal Housing Administration, Mortgage Bankers Association and NeighborWorks® America to address the foreclosure crisis and its impact on American cities. Commercial Real Estate Easing in Economic Slowdown Commercial real estate vacancies are trending up modestly, while investment has dropped sharply in the wake of the credit crunch, according to preliminary information for the latest COMMERCIAL REAL ESTATE OUTLOOK* of the National Association of Realtors®. REALTORS® Challenge HUD's Complicated and Costly RESPA Reform The National Association of Realtors® has asked the U.S. Department of Housing and Urban Development to amend its proposed changes to the Real Estate Settlement Procedures Act. In a comment letter, NAR expressed concern and dissatisfaction with HUD's proposed reforms and asked the agency to simplify the procedure and improve the disclosure requirements for mortgage settlement costs. REALTORS® Join Congress in Urging Reform of U.S. Health Care System The National Association of Realtors® joined a bipartisan group of members of Congress today as the U.S. House of Representatives introduced legislation designed to make insurance more available and affordable for the 47 million employees of the nation¿s 5.8 million small businesses and more than 14 million self-employed individuals. In announcing its support for the Small Business Health Options Program (SHOP), NAR reiterated the importance of reforming the U.S. health care market for small businesses and independent contractors. Home Sales May Rise Modestly Before Broader Upturn in Second Half Of 2008 A modest gain in the level of home sales is possible over the next couple months, and an improvement is forecast for the second half of this year as more buyers are able to access affordable mortgages, according to the latest forecast by the National Association of Realtors. REALTORS® Expand Housing Opportunities During National Homeownership Month And Beyond The National Association of Realtors® is renewing its commitment to help the nation increase minority homeownership in America, and is dedicated to advancing that aim through National Homeownership Month in June. NAR said its commitment is stronger than ever during today's challenging real estate market. REALTORS® Say Home Buyer Tax Credit Will Aid Housing Recovery The National Association of Realtors® testified today that a temporary tax credit would be the best incentive to move hesitant home buyers into the market. NAR based its support on the success of a 1975 temporary tax credit designed to "clear an over-supply of newly constructed homes during an economic downturn." |
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